Your life’s work.Conversations that multiply your impact.
TWINii makes trusted expertise conversational. We’re hand-picking a small group of experts to shape what comes next, and we’ve held five of those places for the Fellows of The Marketing Society.
Information is abundant.
Understanding is scarce.
People don’t seek out a Fellow because they’re short of information. They come because they’re trying to make sense of something, and they want to talk it through with someone whose judgement they trust. That conversation is the thing that doesn’t scale.
- A body of work worth building on. Fellows are elected for decades of real practice: the campaigns, the talks, the writing, the frameworks. That verified body of work is exactly what a TWINii is built from.
- Demand you already can’t meet. The mentoring requests, the coffees, the DMs from people three steps behind you. Your TWINii takes the conversations you’d say yes to if the day were longer.
- Giving back, without the diary cost. The Fellowship exists for those who want to keep adding to the future of the industry. This is that, running while you sleep, in your voice, on your terms.
Founding status is
only given once.
- First mover in a category with no incumbents. Conversational expertise is new enough that there’s no established order yet. The Fellows who go first become the reference points.
- Real influence over how TWINii evolves. Founding Experts are the first people we ask. What you tell us about how this should work for your audience shapes what we build and in what order.
- Free to create, be discovered and go live. No cost to build your TWINii, appear in the marketplace or start taking conversations.
- You earn when your audience makes progress. Revenue without the grind. There’s more than one pathway, and we match it to how you want to use it.
- In your own voice. Voice training on material you choose. Built from your public work, with your approval, never anything else.
- Consent-first, boundaries set by you. You define what your TWINii will and won’t speak to. Full consent, full ownership.
The CEO of The Marketing Society
already has one.
Don’t take our word for how this works. Ask Sophie’s TWINii something and see. It answers in her voice, from her body of work, within boundaries she set.
What happens
next.
You apply
A few quick questions. Takes about 60 seconds. Tell us you’re a Fellow and we’ll route you to the reserved list.
We read every word
Personally. A real person reads every application, never a bot.
We’re in touch
If there’s a fit, you’ll hear from us within 7 days and we’ll book a call.
Before you apply.
The short answers.
What actually is a TWINii?
A TWINii is a conversation, not a copy. It’s built from your verified body of work, speaks in your voice, and answers within boundaries you set. People come to it to talk something through, the way they would with you.
What do you build it from?
Only what you choose and approve. Your books, talks, articles, podcasts, frameworks, whatever you hand over. Nothing else, ever.
How much of my time does this take?
Built in minutes, shaped by you. Three of the five stages run without you: your publicly available work is gathered and enriched, your knowledge base is assembled and your thinking modelled, and your voice is created from a sample you provide.
Two stages only you can do. You review it, correct it, add your own material, set the boundaries and choose your sources. Then you authorise it to go live. Nothing goes live until you do.
Do I keep control once it’s live?
Yes. You can adjust what it speaks to, review conversations, and switch it off at any point. Full consent, full ownership.
How do I earn from it?
There’s more than one pathway, and the right one depends on your use case: who your audience is, how you want them to reach you, and what you want your TWINii to do. We’ll take you through the options on a call.
Why only five places?
Five is the number we’ve held for The Marketing Society. Founding experts get hands-on onboarding with our team alongside them, so we take them a few at a time.
Tell us a little
about you.
Sixty seconds. A real person reads it. If there’s a fit you’ll hear from us inside seven days.